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Don't Make Me Click

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Google Tech Talks April, 2 2008 ABSTRACT What's made Google search, Facebook, the iPod, and Firefox household names? They all keep interaction to a minimum. The best presentation of content is the one which requires the least number of clicks and choices. Information overload is daunting: Few clicks and choices means more people stay and use your site. Avoiding interaction seduction allows you to create interfaces that are easier to learn and faster to use with surprisingly delightful interfaces. As an example, we'll see what Google search would have looked like if the Lobby For Advancement Of Carpal-Tunnel Syndrome had got their way. Speaker: Aza Raskin Aza gave his first talk on user interface at age 10 and got hooked. At 17, he was talking and consulting internationally; at 19, he coauthored a physics textbook because he was too young to buy alcohol; at 21, he started drinking alcohol and co-founded Humanized. Two years later, Aza founded Songza.com, a minimalist music search engine that had over a million song plays during it's first week of operation. After Humanized was sucked into Mozilla, Aza became Head of User Experience for Mozilla Labs. In another life, Aza has done Dark Matter research at both Tokyo University and the University of Chicago, from where he graduated with honors in math and physics. When not working (ha!) Aza enjoys playing music and punning.

Channel: People & Blogs
Uploaded: November 30, 1999 at 12:00 am
Author: googletechtalks

Length: 04:47
Rating: 4.52
Views: 15136

Tags: education  engedu  google  googletechtalks  talk  talks  techtalk  techtalks  

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Video Comments

drw0mbat (November 30, 1999 at 12:00 am)
Well! you get as many hours of video you want, if you own the company :-)
cameronbrownrox (November 30, 1999 at 12:00 am)
how do u get 1 hour?
dsakax (November 30, 1999 at 12:00 am)
omg, 1 hour of video in YouTube! What I have to do for that?
tokotokotoko3 (November 30, 1999 at 12:00 am)
If there would be a software to automatically cut out all times he said "right" in the speech, it would be really neat too. That makes it very hard to listen, although I find his content quite interesting.
rahego (November 30, 1999 at 12:00 am)
As someone that is not in the "design business", for me this has been a very clear presentation, with few and well structured concepts. May be not that is "ready to use" for implementation... but I guess that is something he is (very well) paid for!
amandakevins (November 30, 1999 at 12:00 am)
PLEASE DONT READ THIS. YOU WILL GET KISSED ON THE NEAREST FRIDAY POSSIBLE FRIDAY BY THE LOVE OF YOU LIFE. TOMMORROW WILL BE THE BEST DAY OF YOUR LIFE. HOWEVER IF YOU DONT POST THIS COMMENT TO AT LEAST 3 VIDEOS YOU WILL DIE WITHIN 2 DAYS.NOW UV STARTED READIN DIS DUNT STOP THIS IS SO SCARY. xSEND THIS OVER TO 5 QUIZZES IN 143 MINUTES WHEN UR DONE PRESS F6 AND UR CRUSHES NAME WILL APPEAR ON THE SCREEN IN BIG LETTERS. THIS IS SO SCARY CAUSE IT ACTUALLY WORKS 6!!! Report
fl1ckmasterflex (November 30, 1999 at 12:00 am)
Well reduction of choices means someone else made them for you. I dont know about the general public, but I would rather have more options than less.
nickypickysticky8 (November 30, 1999 at 12:00 am)
lol yea..
bobbyd510 (November 30, 1999 at 12:00 am)
but true
alightedme (November 30, 1999 at 12:00 am)
Nice !!! :) Very informative. It removes many obvious perceptions about UI design. The presentation is nice and easy to understand. Keep it up, Google!

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