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WWDC 'Get a Mac'

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WWDC 2006: While not strictly a part of the ad campaign, Hodgman and Long appeared in a video prior to the keynote at the 2006 Worldwide Developers Conference. Hodgman's character, PC, claimed to have a message from Steve Jobs, in an attempt to stall Mac development. He starts to go off-topic about his vacation with Steve, but when Mac arrives he says he's just preparing for the next ad and starts to sing the Meow Mix theme song off-key. The Get a Mac campaign is a current (2006-present) television advertising campaign created for Apple Inc. by TBWA, the company's advertising agency. Shown in the United States, Canada, United Kingdom, Australia and New Zealand, the ads in the campaign have become easily recognizeable owing to the fact that each ad follows a standard simple template: against a minimalist all-white background, a man dressed in casual clothes introduces himself as a Macintosh running Mac OS X ("Hello, I'm a Mac..."), while a man in a more formal suit and tie combination introduces himself as a non-Macintosh personal computer running Microsoft Windows ("... And I'm a PC."). The two then act out a brief vignette in which the capabilities and attributes of 'Mac' and 'PC' are compared, with PC - characterized as a formal, stuffy person overly concerned with work - often being frustrated by the more laid-back Mac's superior abilities. Some more recent ads have shifted focus away from comparing features of the computer systems to a more general comparison.

Channel: Entertainment
Uploaded: June 12, 2007 at 10:17 pm
Author: myepisodesdottk

Length: 01:44
Rating: 4.39
Views: 33536

Tags: apple  bill  gates  Hodgman  iphone  ipod  jobs  John  justin  long  mac  macworld  osx  pc  steve  switch  vista  windows  wwdc  xp  zune  

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theducksdotorg (August 21, 2008 at 12:32 am)
Not entirely correct.. Microsoft used Apple G5's with a custom video card and custom OS as a development platform the the XBox 360. Apple didn't help very much with this project
KBMonline (July 28, 2008 at 9:01 pm)
This is great.
CooJordan123 (July 14, 2008 at 12:10 pm)
Want to watch loads of get a Mac ads in HIGH QUALITY? VISIT ME!!
mleone (May 6, 2008 at 11:22 am)
You havent got a clue...
Mwottrich (April 25, 2008 at 2:10 am)
hahahaha
ThatBoyRaym (April 24, 2008 at 5:09 pm)
but also peep game did you know that the apple made the XBOX 360 it uses some of the same hardware. Apples are real good with videos and graphic and what not so yes we need apple if not we all will be F'd
stiv6240 (April 3, 2008 at 9:27 pm)
The "apple should wave the white flag" joke doesn't make sense, because Microsoft needs Apple. Macs still only exist because Micorsoft needs a competitor so it isn't hit with allegations of monopolizing and to avoid infringements on competition laws. Same reason why ten years ago Microsoft invested 150 million into Apple, and why Office was made for Apple. If Microsoft wanted to they could have been the only players in the market, but that is counter productive and dangerous.
drgnballz (April 3, 2008 at 2:51 pm)
ROFL. I don't even generally like Mac's, and even I know Leopard is awesome. Great to see this. <3
oopy12 (April 2, 2008 at 8:40 pm)
macs are amazing
KaareAndersen123 (March 31, 2008 at 9:54 pm)
iMacs to

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